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SMALL BUSINESS INNOVATION IN THE HOSTILE ENVIRONMENT OF AUSTRALIA'S DROUGHT STRICKEN RURAL COMMUNITIES

Bernice Kotey · 2014 · RUNE (Research UNE)

Summary. Small businesses in drought-affected rural Australian communities implemented innovations to survive economic hardship. Most changes were incremental, focusing on protecting markets, accessing resources, and improving efficiency. However, some businesses pursued radical innovations including mergers, acquisitions, and product diversification. These high-risk strategies contributed significantly to their communities. Planning and resource access reduced risks associated with major innovations.

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Kotey, B.. (2014). SMALL BUSINESS INNOVATION IN THE HOSTILE ENVIRONMENT OF AUSTRALIA'S DROUGHT STRICKEN RURAL COMMUNITIES. RUNE (Research UNE). https://hdl.handle.net/1959.11/15853

Details

Countries
Australia
Regions
Oceania
Categories
entrepreneurship, climate-and-environment
Added
2026-04-28