Disruptive innovation in rural American healthcare: the physician assistant practice

Eric R. Kushins, Henry Heard, John Weber · 2017 · International Journal of Pharmaceutical and Healthcare Marketing

Summary. Physician assistant-owned primary care practices represent a disruptive innovation for rural healthcare. The model addresses physician shortages in underserved rural communities by offering lower costs, fewer competitors, high quality care, and sustainable competitive advantage. This business model solves chronic primary care shortages in rural areas facing educational, financial, and transportation constraints.

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Kushins, E. R., Heard, H., & Weber, J.. (2017). Disruptive innovation in rural American healthcare: the physician assistant practice. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/ijphm-10-2016-0056

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  title   = {Disruptive innovation in rural American healthcare: the physician assistant practice},
  author  = {Eric R. Kushins and Henry Heard and John Weber},
  journal = {International Journal of Pharmaceutical and Healthcare Marketing},
  year    = {2017},
  doi     = {10.1108/ijphm-10-2016-0056},
  url     = {https://doi.org/10.1108/ijphm-10-2016-0056}
}

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TI  - Disruptive innovation in rural American healthcare: the physician assistant practice
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AU  - Henry Heard
AU  - John Weber
JO  - International Journal of Pharmaceutical and Healthcare Marketing
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Details

DOI: 10.1108/ijphm-10-2016-0056
Countries: United States
Regions: North America
Categories: rural-healthcare, entrepreneurship, innovation-theory
Added: 2026-04-28