Understanding the early stages of the innovation diffusion process: awareness, influence and communication networks

Graeme D. Larsen · 2011 · Construction Management and Economics

Summary. This paper examines how awareness and influence shape early-stage innovation adoption in the UK construction sector. Using social network analysis on data from chartered professionals and a case study organization, the research reveals that awareness and influence networks vary significantly across actors. The findings demonstrate that social network analysis effectively maps how innovations spread through professional networks and identifies key influencers, providing a framework for understanding adoption patterns in construction.

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@article{larsen-2011-understanding-early-stages-innovation-diffusion,
  title   = {Understanding the early stages of the innovation diffusion process: awareness, influence and communication networks},
  author  = {Graeme D. Larsen},
  journal = {Construction Management and Economics},
  year    = {2011},
  doi     = {10.1080/01446193.2011.619994},
  url     = {https://doi.org/10.1080/01446193.2011.619994}
}

TY  - JOUR
TI  - Understanding the early stages of the innovation diffusion process: awareness, influence and communication networks
AU  - Graeme D. Larsen
JO  - Construction Management and Economics
PY  - 2011
DO  - 10.1080/01446193.2011.619994
UR  - https://doi.org/10.1080/01446193.2011.619994
ER  - 

Details

DOI

10.1080/01446193.2011.619994

Countries

United Kingdom

Regions

Europe

Categories

innovation-networks, innovation-theory, general-innovation

Added

2026-04-28