The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion

Hochang B. Lee · 2003 · Journal of Management

Summary. This study examines how two characteristics of new products—radicality and scope—influence how widely and quickly innovations spread across markets. Using data from 82 product innovations across three industries over sixteen years, the research finds that more radical innovations achieve broader adoption and spread faster, while broader-scope innovations spread faster. The findings apply institutional and bandwagon theories to explain why specific product features drive diffusion rates.

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Lee, H. B.. (2003). The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion. Journal of Management. https://doi.org/10.1016/s0149-2063(03)00034-5

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  title   = {The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion},
  author  = {Hochang B. Lee},
  journal = {Journal of Management},
  year    = {2003},
  doi     = {10.1016/s0149-2063(03)00034-5},
  url     = {https://doi.org/10.1016/s0149-2063(03)00034-5}
}

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Details

DOI: 10.1016/s0149-2063(03)00034-5
Countries: United States
Regions: North America
Categories: innovation-theory, general-innovation
Added: 2026-04-28