Extending the Environment–Strategy–Performance Framework: The Roles of Multinational Corporation Network Strength, Market Responsiveness, and Product Innovation

Ruby P. Lee · 2010 · Journal of International Marketing

Summary. This study examines how multinational corporations operating in China use their internal networks to manage market and technological turbulence while pursuing market responsiveness and product innovation strategies. Analysis of 140 foreign firms reveals that different environmental pressures affect these strategic approaches unequally, and that while network strength, market responsiveness, and product innovation each independently boost performance, their combined effects produce mixed results.

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@article{lee-2010-extending-environment-strategy-performance-framework,
  title   = {Extending the Environment–Strategy–Performance Framework: The Roles of Multinational Corporation Network Strength, Market Responsiveness, and Product Innovation},
  author  = {Ruby P. Lee},
  journal = {Journal of International Marketing},
  year    = {2010},
  doi     = {10.1509/jimk.18.4.58},
  url     = {https://doi.org/10.1509/jimk.18.4.58}
}

TY  - JOUR
TI  - Extending the Environment–Strategy–Performance Framework: The Roles of Multinational Corporation Network Strength, Market Responsiveness, and Product Innovation
AU  - Ruby P. Lee
JO  - Journal of International Marketing
PY  - 2010
DO  - 10.1509/jimk.18.4.58
UR  - https://doi.org/10.1509/jimk.18.4.58
ER  - 

Details

DOI

10.1509/jimk.18.4.58

Countries

China

Regions

Asia

Categories

innovation-networks, innovation-theory, general-innovation

Added

2026-04-28