Innovation Mechanisms of Rural Tourism Under the Digital Economy: Platform–Scenario Synergy and County-Level Governance Resilience an Empirical Study in the Policy Context of China’s “Digital Commerce Empowering Agriculture” Initiative
Summary. Digital platforms transform rural tourism in China by reducing transaction costs and enabling long-tail demand, while scenario-based innovation converts fragmented resources into immersive lifestyle experiences. County-level governance resilience acts as an institutional anchor, mediating multi-actor interests and preventing digital erosion. Development outcomes depend on positive coupling between platforms, scenario innovation, and governance—without this alignment, regions face traffic booms followed by homogenization and disorder.
Cite this article
Li, Z.. (2026). Innovation Mechanisms of Rural Tourism Under the Digital Economy: Platform–Scenario Synergy and County-Level Governance Resilience an Empirical Study in the Policy Context of China’s “Digital Commerce Empowering Agriculture” Initiative. Tourism Value Chain Analytics. https://doi.org/10.63808/tvca.v2i1.301
Li, Zhen. “Innovation Mechanisms of Rural Tourism Under the Digital Economy: Platform–Scenario Synergy and County-Level Governance Resilience an Empirical Study in the Policy Context of China’s “Digital Commerce Empowering Agriculture” Initiative.” Tourism Value Chain Analytics, 2026. https://doi.org/10.63808/tvca.v2i1.301.
Li, Zhen. 2026. “Innovation Mechanisms of Rural Tourism Under the Digital Economy: Platform–Scenario Synergy and County-Level Governance Resilience an Empirical Study in the Policy Context of China’s “Digital Commerce Empowering Agriculture” Initiative.” Tourism Value Chain Analytics. https://doi.org/10.63808/tvca.v2i1.301.
@article{li-2026-innovation-mechanisms-rural-tourism-under,
title = {Innovation Mechanisms of Rural Tourism Under the Digital Economy: Platform–Scenario Synergy and County-Level Governance Resilience an Empirical Study in the Policy Context of China’s “Digital Commerce Empowering Agriculture” Initiative},
author = {Zhen Li},
journal = {Tourism Value Chain Analytics},
year = {2026},
doi = {10.63808/tvca.v2i1.301},
url = {https://doi.org/10.63808/tvca.v2i1.301}
}
TY - JOUR TI - Innovation Mechanisms of Rural Tourism Under the Digital Economy: Platform–Scenario Synergy and County-Level Governance Resilience an Empirical Study in the Policy Context of China’s “Digital Commerce Empowering Agriculture” Initiative AU - Zhen Li JO - Tourism Value Chain Analytics PY - 2026 DO - 10.63808/tvca.v2i1.301 UR - https://doi.org/10.63808/tvca.v2i1.301 ER -
Details
- DOI
- 10.63808/tvca.v2i1.301
- Countries
- China
- Regions
- Asia
- Categories
- broadband-and-digital, regional-innovation-systems, policy
- Added
- 2026-04-28