Improving Green Market Orientation, Green Supply Chain Relationship Quality, and Green Absorptive Capacity to Enhance Green Competitive Advantage in the Green Supply Chain

Yu-Hsien Lin, Nisha Kulangara, Krista Foster, Jennifer Shang · 2020 · Sustainability

Summary. This study examines how green market orientation, supply chain relationship quality, and absorptive capacity drive competitive advantage in green supply chains. The research finds that green market orientation significantly influences competitive advantage, but this effect operates entirely through supply chain relationship quality and absorptive capacity as mediators. Employee culture emphasizing environmental responsibility emerges as a critical driver of competitive success in green supply chains.

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@article{lin-2020-improving-green-market-orientation-green,
  title   = {Improving Green Market Orientation, Green Supply Chain Relationship Quality, and Green Absorptive Capacity to Enhance Green Competitive Advantage in the Green Supply Chain},
  author  = {Yu-Hsien Lin and Nisha Kulangara and Krista Foster and Jennifer Shang},
  journal = {Sustainability},
  year    = {2020},
  doi     = {10.3390/su12187251},
  url     = {https://doi.org/10.3390/su12187251}
}

TY  - JOUR
TI  - Improving Green Market Orientation, Green Supply Chain Relationship Quality, and Green Absorptive Capacity to Enhance Green Competitive Advantage in the Green Supply Chain
AU  - Yu-Hsien Lin
AU  - Nisha Kulangara
AU  - Krista Foster
AU  - Jennifer Shang
JO  - Sustainability
PY  - 2020
DO  - 10.3390/su12187251
UR  - https://doi.org/10.3390/su12187251
ER  - 

Details

DOI

10.3390/su12187251

Countries

Canada, United States

Regions

North America

Categories

food-systems, innovation-networks, general-innovation

Added

2026-04-28