DiffuNET: The impact of network structure on diffusion of innovation

Ben Shaw‐Ching Liu, Ravindranath Madhavan, Devanathan Sudharshan · 2005 · European Journal of Innovation Management

Summary. This paper develops a model linking network structure to innovation diffusion rates. The researchers show that specific network properties—such as centralization—directly influence how quickly innovations spread through populations via innovation and imitation. By redesigning network structures strategically, managers can accelerate product adoption and diffusion. The model integrates previously separate diffusion research traditions and allows practitioners to predict diffusion potential from measurable network characteristics.

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Liu, B. S., Madhavan, R., & Sudharshan, D.. (2005). DiffuNET: The impact of network structure on diffusion of innovation. European Journal of Innovation Management. https://doi.org/10.1108/14601060510594701

@article{liu-2005-diffunet-impact-network-structure-diffusion,
  title   = {DiffuNET: The impact of network structure on diffusion of innovation},
  author  = {Ben Shaw‐Ching Liu and Ravindranath Madhavan and Devanathan Sudharshan},
  journal = {European Journal of Innovation Management},
  year    = {2005},
  doi     = {10.1108/14601060510594701},
  url     = {https://doi.org/10.1108/14601060510594701}
}

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TI  - DiffuNET: The impact of network structure on diffusion of innovation
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AU  - Ravindranath Madhavan
AU  - Devanathan Sudharshan
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Details

DOI: 10.1108/14601060510594701
Countries: United States
Regions: North America
Categories: innovation-networks, innovation-theory, general-innovation
Added: 2026-04-28