Assessing the Impact of China's Broadband Village Pilot Project on the Consumption Patterns of Rural Households

Dan Liu, Jia You, Michael Vardanyan, Zhiyang Shen · 2025 · Journal of Agricultural Economics

Summary. China's Broadband Village pilot project in western regions increased rural household spending on both essential and non-essential goods, boosting consumption and economic growth. The effect was stronger among younger consumers and liquidity-constrained households, and depended on households' attention to information. The findings support expanding internet-based sales infrastructure while accounting for local socio-economic conditions.

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Liu, D., You, J., Vardanyan, M., & Shen, Z.. (2025). Assessing the Impact of China's Broadband Village Pilot Project on the Consumption Patterns of Rural Households. Journal of Agricultural Economics. https://doi.org/10.1111/1477-9552.70006

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  title   = {Assessing the Impact of China's Broadband Village Pilot Project on the Consumption Patterns of Rural Households},
  author  = {Dan Liu and Jia You and Michael Vardanyan and Zhiyang Shen},
  journal = {Journal of Agricultural Economics},
  year    = {2025},
  doi     = {10.1111/1477-9552.70006},
  url     = {https://doi.org/10.1111/1477-9552.70006}
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Details

DOI: 10.1111/1477-9552.70006
Countries: China
Regions: Asia
Categories: broadband-and-digital, policy, general-innovation
Added: 2026-04-29