Advancing the practice of online psychotherapy: An application of Rogers' diffusion of innovations theory.

Travis I. Lovejoy, Petya Demireva, Jessica L Grayson, John R. McNamara · 2009 · Psychotherapy

Summary. This paper applies Rogers' diffusion of innovations theory to understand why psychologists adopt or reject online therapy. The authors identify nine barriers to adoption, including concerns about dehumanizing therapy, startup costs, licensing issues, ethical guidelines, and professional reputation. They propose theory-based strategies to accelerate adoption of online therapy among clinical psychologists.

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Lovejoy, T. I., Demireva, P., Grayson, J. L., & McNamara, J. R.. (2009). Advancing the practice of online psychotherapy: An application of Rogers' diffusion of innovations theory. Psychotherapy. https://doi.org/10.1037/a0015153

@article{lovejoy-2009-advancing-practice-online-psychotherapy-application,
  title   = {Advancing the practice of online psychotherapy: An application of Rogers' diffusion of innovations theory.},
  author  = {Travis I. Lovejoy and Petya Demireva and Jessica L Grayson and John R. McNamara},
  journal = {Psychotherapy},
  year    = {2009},
  doi     = {10.1037/a0015153},
  url     = {https://doi.org/10.1037/a0015153}
}

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TI  - Advancing the practice of online psychotherapy: An application of Rogers' diffusion of innovations theory.
AU  - Travis I. Lovejoy
AU  - Petya Demireva
AU  - Jessica L Grayson
AU  - John R. McNamara
JO  - Psychotherapy
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DO  - 10.1037/a0015153
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Details

DOI: 10.1037/a0015153
Countries: United States
Regions: North America
Categories: innovation-theory, general-innovation
Added: 2026-04-28