Limits to the diffusion of innovation

Jason MacVaugh, Francesco Schiavone · 2010 · European Journal of Innovation Management

Summary. Innovation diffusion depends on technological, social, and learning conditions operating within individual, community, or market contexts. The paper integrates theories from marketing, innovation, and sociology to explain why users resist or slowly adopt new technologies. Understanding these conditions helps companies reduce adoption risks and develop better strategies for radical innovations.

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@article{macvaugh-2010-limits-diffusion-innovation,
  title   = {Limits to the diffusion of innovation},
  author  = {Jason MacVaugh and Francesco Schiavone},
  journal = {European Journal of Innovation Management},
  year    = {2010},
  doi     = {10.1108/14601061011040258},
  url     = {https://doi.org/10.1108/14601061011040258}
}

TY  - JOUR
TI  - Limits to the diffusion of innovation
AU  - Jason MacVaugh
AU  - Francesco Schiavone
JO  - European Journal of Innovation Management
PY  - 2010
DO  - 10.1108/14601061011040258
UR  - https://doi.org/10.1108/14601061011040258
ER  - 

Details

DOI

10.1108/14601061011040258

Countries

United Kingdom, Italy

Regions

Europe

Categories

innovation-theory, general-innovation

Added

2026-04-28