Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing

Nnamdi O. Madichie, Anayo D. Nkamnebe · 2025 · Journal of Sustainable Marketing

Summary. Indigenous African automotive manufacturers like Nigeria's Innoson Vehicle Manufacturing are driving electric vehicle innovation despite infrastructure and cost challenges. The study shows that entrepreneurship, local systems, and government policies shape industry growth. Success requires aligned policies, education, and industrial strategies to build sustainable, globally competitive enterprises.

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@article{madichie-2025-africa-s-indigenous-automotive-innovation,
  title   = {Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing},
  author  = {Nnamdi O. Madichie and Anayo D. Nkamnebe},
  journal = {Journal of Sustainable Marketing},
  year    = {2025},
  doi     = {10.51300/jsm-2025-151},
  url     = {https://doi.org/10.51300/jsm-2025-151}
}

TY  - JOUR
TI  - Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing
AU  - Nnamdi O. Madichie
AU  - Anayo D. Nkamnebe
JO  - Journal of Sustainable Marketing
PY  - 2025
DO  - 10.51300/jsm-2025-151
UR  - https://doi.org/10.51300/jsm-2025-151
ER  - 

Details

DOI

10.51300/jsm-2025-151

Countries

Nigeria, Ghana, Uganda

Regions

Africa

Categories

agtech, entrepreneurship, policy, general-innovation

Added

2026-05-01