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Benefits of involving users in service innovation

Peter Magnusson · 2003 · European Journal of Innovation Management

Summary. Users generate more creative and useful service innovations than professional developers, according to an empirical study comparing service ideas for mobile telephony. While professional suggestions were easier to implement, ordinary users contributed novel ideas with greater creative value. The research demonstrates that consumers can serve as effective co-inventors in service innovation, though organizational factors affect their contribution potential.

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Magnusson, P.. (2003). Benefits of involving users in service innovation. European Journal of Innovation Management. https://doi.org/10.1108/14601060310500940

Details

DOI
10.1108/14601060310500940
Countries
Sweden
Regions
Europe
Categories
innovation-theory, innovation-networks, general-innovation
Added
2026-04-28