Bridging the digital divide: Examining the pros and cons of social commerce adoption in rural areas

M. Sabarimalai Manikandan, MSA Danica Joe · 2024 · International Journal of Literacy and Education

Summary. Social commerce offers rural businesses access to broader markets and economic growth, but limited internet infrastructure, low digital literacy, and payment system barriers obstruct adoption. The paper recommends infrastructure investment, digital literacy programs, and community partnerships to overcome these obstacles and enable rural areas to benefit from social commerce for inclusive economic development.

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Manikandan, M. S., & Joe, M. D.. (2024). Bridging the digital divide: Examining the pros and cons of social commerce adoption in rural areas. International Journal of Literacy and Education. https://doi.org/10.22271/27891607.2024.v4.i2d.235

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  title   = {Bridging the digital divide: Examining the pros and cons of social commerce adoption in rural areas},
  author  = {M. Sabarimalai Manikandan and MSA Danica Joe},
  journal = {International Journal of Literacy and Education},
  year    = {2024},
  doi     = {10.22271/27891607.2024.v4.i2d.235},
  url     = {https://doi.org/10.22271/27891607.2024.v4.i2d.235}
}

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Details

DOI: 10.22271/27891607.2024.v4.i2d.235
Categories: broadband-and-digital, entrepreneurship, general-innovation
Added: 2026-06-01