Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition

Detelina Marinova · 2004 · Journal of Marketing

Summary. Market knowledge diffusion drives innovation effort through three mechanisms: knowledge level, knowledge change, and shared understanding of customers and competitors. However, satisfaction with past performance reduces innovation effort. The study finds that innovation effort alone doesn't improve firm performance; instead, shared market knowledge enables smaller firms to convert innovation into better returns than larger competitors can achieve.

Read the original

Cite this article

Marinova, D.. (2004). Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition. Journal of Marketing. https://doi.org/10.1509/jmkg.68.3.1.34768

@article{marinova-2004-actualizing-innovation-effort-impact-market,
  title   = {Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition},
  author  = {Detelina Marinova},
  journal = {Journal of Marketing},
  year    = {2004},
  doi     = {10.1509/jmkg.68.3.1.34768},
  url     = {https://doi.org/10.1509/jmkg.68.3.1.34768}
}

TY  - JOUR
TI  - Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition
AU  - Detelina Marinova
JO  - Journal of Marketing
PY  - 2004
DO  - 10.1509/jmkg.68.3.1.34768
UR  - https://doi.org/10.1509/jmkg.68.3.1.34768
ER  -

Details

DOI: 10.1509/jmkg.68.3.1.34768
Countries: United States
Regions: North America
Categories: innovation-theory, innovation-networks, general-innovation
Added: 2026-04-28