DIGITAL LOCAL COMMUNITY - INNOVATION FOR VIBRANT RURAL AREAS. DIGITAL HUB AND MOBILE APPLICATION FOR PROMOTING RURAL TERRITORIES

Valentina Marinova · 2026 · Novo znanie

Summary. Rural Bulgarian communities lack effective digital tools to promote local products, brands, and cultural resources despite growing interest in traditional village life and authentic culture. The paper argues that digital hubs and mobile applications can bridge this gap by leveraging social media brand positioning and direct consumer engagement to build loyal customer communities and improve rural economic opportunities and quality of life.

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@article{marinova-2026-digital-local-community-innovation-vibrant,
  title   = {DIGITAL LOCAL COMMUNITY - INNOVATION FOR VIBRANT RURAL AREAS. DIGITAL HUB AND MOBILE APPLICATION FOR PROMOTING RURAL TERRITORIES},
  author  = {Valentina Marinova},
  journal = {Novo znanie},
  year    = {2026},
  url     = {https://science.e-uard.bg/index.php/newknowledge/article/view/1198}
}

TY  - JOUR
TI  - DIGITAL LOCAL COMMUNITY - INNOVATION FOR VIBRANT RURAL AREAS. DIGITAL HUB AND MOBILE APPLICATION FOR PROMOTING RURAL TERRITORIES
AU  - Valentina Marinova
JO  - Novo znanie
PY  - 2026
UR  - https://science.e-uard.bg/index.php/newknowledge/article/view/1198
ER  - 

Details

Countries

Bulgaria

Regions

Europe

Categories

broadband-and-digital, entrepreneurship, regional-innovation-systems, general-innovation

Added

2026-10-01