Literary rural tourism entrepreneurship: case study evidence from Northern Portugal

Lénia Marques, Conceição Cunha · 2013 · Journal of Policy Research in Tourism Leisure and Events

Summary. This case study examines how literary tourism entrepreneurs in Northern Portugal develop and operate their businesses. The research demonstrates that literary heritage and cultural narratives drive rural tourism ventures in the region, creating economic opportunities for local entrepreneurs who leverage regional identity and literary connections to attract visitors and build sustainable tourism enterprises.

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@article{marques-2013-literary-rural-tourism-entrepreneurship-case,
  title   = {Literary rural tourism entrepreneurship: case study evidence from Northern Portugal},
  author  = {Lénia Marques and Conceição Cunha},
  journal = {Journal of Policy Research in Tourism Leisure and Events},
  year    = {2013},
  doi     = {10.1080/19407963.2013.801158},
  url     = {https://doi.org/10.1080/19407963.2013.801158}
}

TY  - JOUR
TI  - Literary rural tourism entrepreneurship: case study evidence from Northern Portugal
AU  - Lénia Marques
AU  - Conceição Cunha
JO  - Journal of Policy Research in Tourism Leisure and Events
PY  - 2013
DO  - 10.1080/19407963.2013.801158
UR  - https://doi.org/10.1080/19407963.2013.801158
ER  - 

Details

DOI

10.1080/19407963.2013.801158

Countries

Portugal

Regions

Europe

Categories

entrepreneurship, regional-innovation-systems

Added

2026-04-28