Innovation as a booster of rural artisan entrepreneurship: a case study of black pottery

Carla Susana Marques, Gina Santos, Vanessa Ratten, Ana B. Barros · 2018 · International Journal of Entrepreneurial Behaviour & Research

Summary. Young artisan entrepreneurs in northern Portugal have revitalized black pottery production by introducing design and process innovations while preserving traditional knowledge and local culture. These innovators built networks with other young artisans, generating commercial growth and contributing to rural development. The study shows that innovation, entrepreneurial behavior, and artisan networks are essential drivers of rural artisan business success.

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Marques, C. S., Santos, G., Ratten, V., & Barros, A. B.. (2018). Innovation as a booster of rural artisan entrepreneurship: a case study of black pottery. International Journal of Entrepreneurial Behaviour & Research. https://doi.org/10.1108/ijebr-02-2018-0104

@article{marques-2018-innovation-booster-rural-artisan-entrepreneurship,
  title   = {Innovation as a booster of rural artisan entrepreneurship: a case study of black pottery},
  author  = {Carla Susana Marques and Gina Santos and Vanessa Ratten and Ana B. Barros},
  journal = {International Journal of Entrepreneurial Behaviour & Research},
  year    = {2018},
  doi     = {10.1108/ijebr-02-2018-0104},
  url     = {https://doi.org/10.1108/ijebr-02-2018-0104}
}

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AU  - Carla Susana Marques
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AU  - Vanessa Ratten
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JO  - International Journal of Entrepreneurial Behaviour & Research
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Details

DOI: 10.1108/ijebr-02-2018-0104
Countries: Portugal
Regions: Europe
Categories: entrepreneurship, innovation-networks
Added: 2026-04-28