Exploring business growth and eco innovation in rural small firms

Lynn Martin, Tamara McNeill, Izzy Warren‐Smith · 2013 · International Journal of Entrepreneurial Behaviour & Research

Summary. Rural small business owners implement eco-innovation by reducing waste and raw material consumption. While growth wasn't their primary motivation, all eight studied firms gained economic benefits from environmental practices. Rurality mattered significantly because owners felt climate change impacts directly and faced visibility within local communities. The findings show eco-innovation can simultaneously address environmental and economic goals in rural enterprises.

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Martin, L., McNeill, T., & Warren‐Smith, I.. (2013). Exploring business growth and eco innovation in rural small firms. International Journal of Entrepreneurial Behaviour & Research. https://doi.org/10.1108/ijebr-10-2012-0118

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  title   = {Exploring business growth and eco innovation in rural small firms},
  author  = {Lynn Martin and Tamara McNeill and Izzy Warren‐Smith},
  journal = {International Journal of Entrepreneurial Behaviour & Research},
  year    = {2013},
  doi     = {10.1108/ijebr-10-2012-0118},
  url     = {https://doi.org/10.1108/ijebr-10-2012-0118}
}

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Details

DOI: 10.1108/ijebr-10-2012-0118
Countries: United Kingdom
Regions: Europe
Categories: entrepreneurship, climate-and-environment
Added: 2026-04-28