Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study
Summary. Female entrepreneurs in rural mountain areas drive sustainable tourism development by creating authentic, experiential services and building local stakeholder networks. A study of 11 businesswomen in Italy's Trentino region found that women entrepreneurs naturally emphasize innovation and community collaboration, making them key agents for tourism growth in marginal rural areas where development remains limited.
Cite this article
Martini, U., Malacarne, K., Giovanazzi, S. P., & Buffa, F.. (2020). Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study. Worldwide Hospitality and Tourism Themes. https://doi.org/10.1108/whatt-05-2020-0023
Martini, Umberto, et al. “Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study.” Worldwide Hospitality and Tourism Themes, 2020. https://doi.org/10.1108/whatt-05-2020-0023.
Martini, Umberto, Karin Malacarne, Silvia Pederzolli Giovanazzi, and Federica Buffa. 2020. “Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study.” Worldwide Hospitality and Tourism Themes. https://doi.org/10.1108/whatt-05-2020-0023.
@article{martini-2020-sustainable-tourism-development-rural-marginal,
title = {Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study},
author = {Umberto Martini and Karin Malacarne and Silvia Pederzolli Giovanazzi and Federica Buffa},
journal = {Worldwide Hospitality and Tourism Themes},
year = {2020},
doi = {10.1108/whatt-05-2020-0023},
url = {https://doi.org/10.1108/whatt-05-2020-0023}
}
TY - JOUR TI - Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study AU - Umberto Martini AU - Karin Malacarne AU - Silvia Pederzolli Giovanazzi AU - Federica Buffa JO - Worldwide Hospitality and Tourism Themes PY - 2020 DO - 10.1108/whatt-05-2020-0023 UR - https://doi.org/10.1108/whatt-05-2020-0023 ER -
Details
- DOI
- 10.1108/whatt-05-2020-0023
- Countries
- Italy
- Regions
- Europe
- Categories
- entrepreneurship, food-systems
- Added
- 2026-04-28