The long way to innovation adoption: insights from precision agriculture

Margherita Masi, Marcello De Rosa, Yari Vecchio, Luca Bartoli, Felice Adinolfi · 2022 · Agricultural and Food Economics

Summary. Italian farms adopt precision agriculture technologies at low rates despite their potential for sustainable soil management. This study uses the awareness-knowledge-adoption-product framework to identify barriers to adoption, including farm characteristics, socio-economic factors, and psychological complexity. The research finds that agricultural knowledge and innovation systems play a critical mediating role in promoting technology uptake, and strengthening these systems across all adoption phases could increase farmer understanding and reduce adoption barriers.

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@article{masi-2022-long-way-innovation-adoption-insights,
  title   = {The long way to innovation adoption: insights from precision agriculture},
  author  = {Margherita Masi and Marcello De Rosa and Yari Vecchio and Luca Bartoli and Felice Adinolfi},
  journal = {Agricultural and Food Economics},
  year    = {2022},
  doi     = {10.1186/s40100-022-00236-5},
  url     = {https://doi.org/10.1186/s40100-022-00236-5}
}

TY  - JOUR
TI  - The long way to innovation adoption: insights from precision agriculture
AU  - Margherita Masi
AU  - Marcello De Rosa
AU  - Yari Vecchio
AU  - Luca Bartoli
AU  - Felice Adinolfi
JO  - Agricultural and Food Economics
PY  - 2022
DO  - 10.1186/s40100-022-00236-5
UR  - https://doi.org/10.1186/s40100-022-00236-5
ER  - 

Details

DOI

10.1186/s40100-022-00236-5

Countries

Italy

Regions

Europe

Categories

agtech, innovation-networks, regional-innovation-systems

Added

2026-04-28