Absorptive capacity, marketing capabilities, and innovation commercialisation in Nigeria

Stephen Kehinde Medase, Laura Barasa · 2019 · European Journal of Innovation Management

Summary. Nigerian manufacturing and service firms that invest in absorptive capacity—through openness to external knowledge and formal training—and develop marketing capabilities for new products commercialize innovations more successfully. The study reveals that learning capacity and marketing skills directly drive innovation performance, suggesting government policies should support both knowledge absorption and marketing innovation to help firms capture value from their innovations.

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@article{medase-2019-absorptive-capacity-marketing-capabilities-innovation,
  title   = {Absorptive capacity, marketing capabilities, and innovation commercialisation in Nigeria},
  author  = {Stephen Kehinde Medase and Laura Barasa},
  journal = {European Journal of Innovation Management},
  year    = {2019},
  doi     = {10.1108/ejim-09-2018-0194},
  url     = {https://doi.org/10.1108/ejim-09-2018-0194}
}

TY  - JOUR
TI  - Absorptive capacity, marketing capabilities, and innovation commercialisation in Nigeria
AU  - Stephen Kehinde Medase
AU  - Laura Barasa
JO  - European Journal of Innovation Management
PY  - 2019
DO  - 10.1108/ejim-09-2018-0194
UR  - https://doi.org/10.1108/ejim-09-2018-0194
ER  - 

Details

DOI

10.1108/ejim-09-2018-0194

Countries

Nigeria

Regions

Africa

Categories

innovation-theory, entrepreneurship, general-innovation

Added

2026-04-28