Exploring the Potential for Rural Entrepreneurship through Integrated Community-based Intervention Strategies

S. Meera, A. Vinodan · 2019 · Vision The Journal of Business Perspective

Summary. This study validates a measurement model for integrated community intervention strategies in ecotourism destinations across four protected areas in Kerala, India. The research identifies three intervention types—governance, eco-development, and commercial—and demonstrates that local community members develop entrepreneurial orientation across exploration, initiation, and sustenance levels. The findings provide a practical model for enhancing inclusive and sustainable resource management through enterprise development in tourism contexts.

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@article{meera-2019-exploring-potential-rural-entrepreneurship-integrated,
  title   = {Exploring the Potential for Rural Entrepreneurship through Integrated Community-based Intervention Strategies},
  author  = {S. Meera and A. Vinodan},
  journal = {Vision The Journal of Business Perspective},
  year    = {2019},
  doi     = {10.1177/0972262918822165},
  url     = {https://doi.org/10.1177/0972262918822165}
}

TY  - JOUR
TI  - Exploring the Potential for Rural Entrepreneurship through Integrated Community-based Intervention Strategies
AU  - S. Meera
AU  - A. Vinodan
JO  - Vision The Journal of Business Perspective
PY  - 2019
DO  - 10.1177/0972262918822165
UR  - https://doi.org/10.1177/0972262918822165
ER  - 

Details

DOI

10.1177/0972262918822165

Countries

India

Regions

Asia

Categories

entrepreneurship, regional-innovation-systems

Added

2026-04-28