Loyalty of rural microfinance borrowers: International evidence

Md Aslam Mia · 2023 · Bulletin of Economic Research

Summary. Rural microfinance borrowers demonstrate loyalty to their service providers, as measured by retention rates, according to analysis of 1,101 microfinance institutions worldwide from 2010–2018. However, loyalty levels vary depending on the analytical methods, geographic subsamples, and measurement approaches used. Customer retention is critical for microfinance institution sustainability and performance.

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@article{mia-2023-loyalty-rural-microfinance-borrowers-international,
  title   = {Loyalty of rural microfinance borrowers: International evidence},
  author  = {Md Aslam Mia},
  journal = {Bulletin of Economic Research},
  year    = {2023},
  doi     = {10.1111/boer.12415},
  url     = {https://doi.org/10.1111/boer.12415}
}

TY  - JOUR
TI  - Loyalty of rural microfinance borrowers: International evidence
AU  - Md Aslam Mia
JO  - Bulletin of Economic Research
PY  - 2023
DO  - 10.1111/boer.12415
UR  - https://doi.org/10.1111/boer.12415
ER  - 

Details

DOI

10.1111/boer.12415

Countries

Malaysia

Regions

Asia

Categories

funding, rural-data-and-definitions, general-innovation

Added

2026-04-29