Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Somang Min, Kevin Kam Fung So, Miyoung Jeong · 2018 · Journal of Travel & Tourism Marketing

Summary. This study examines why consumers adopt Uber by combining two adoption theories: Diffusion of Innovation and Technology Acceptance Model. The research finds that relative advantage, compatibility, complexity, observability, and social influence significantly affect how useful and easy users perceive the app to be, which then shapes their attitudes and intention to use it. The findings integrate both theoretical frameworks to explain mobile app adoption in the sharing economy.

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Min, S., So, K. K. F., & Jeong, M.. (2018). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. Journal of Travel & Tourism Marketing. https://doi.org/10.1080/10548408.2018.1507866

@article{min-2018-consumer-adoption-uber-mobile-application,
  title   = {Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model},
  author  = {Somang Min and Kevin Kam Fung So and Miyoung Jeong},
  journal = {Journal of Travel & Tourism Marketing},
  year    = {2018},
  doi     = {10.1080/10548408.2018.1507866},
  url     = {https://doi.org/10.1080/10548408.2018.1507866}
}

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TI  - Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model
AU  - Somang Min
AU  - Kevin Kam Fung So
AU  - Miyoung Jeong
JO  - Journal of Travel & Tourism Marketing
PY  - 2018
DO  - 10.1080/10548408.2018.1507866
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Details

DOI: 10.1080/10548408.2018.1507866
Countries: United States
Regions: North America
Categories: broadband-and-digital, innovation-theory, general-innovation
Added: 2026-04-28