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Fiat: Open Innovation in a Downturn (1993–2003)

Alberto Di Minin, Federico Frattini, Andrea Piccaluga · 2010 · California Management Review

Summary. Fiat's research center adopted open innovation practices during the 1990s automotive industry downturn, enabling the company to maintain technological development despite severe budget constraints. By restructuring its organization, roles, planning systems, and culture to embrace external partnerships and knowledge sources, Fiat preserved innovation capability and positioned itself for recovery. Senior leadership commitment proved essential to implementing open innovation successfully during economic crisis.

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Minin, A. D., Frattini, F., & Piccaluga, A.. (2010). Fiat: Open Innovation in a Downturn (1993–2003). California Management Review. https://doi.org/10.1525/cmr.2010.52.3.132

Details

DOI
10.1525/cmr.2010.52.3.132
Countries
Italy
Regions
Europe
Categories
innovation-theory, innovation-networks, general-innovation
Added
2026-04-28