Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico
Summary. Mexican smallholder farmers' willingness to adopt agricultural advice apps depends primarily on their assessment of technical infrastructure and ability to learn through the app. Performance expectations drive adoption across all farmers. Mastery-approach goals matter only for younger farmers and those outside innovation hubs. Innovation hubs reduce the importance of learning motivation, suggesting they provide alternative knowledge pathways for adoption decisions.
Cite this article
Molina-Maturano, J., Verhulst, N., Tur-Cardona, J., Güereña, D., Gardeazabal, A., Govaerts, B., & Speelman, S.. (2021). Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico. Agronomy. https://doi.org/10.3390/agronomy11020194
Molina-Maturano, Janet, et al. “Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico.” Agronomy, 2021. https://doi.org/10.3390/agronomy11020194.
Molina-Maturano, Janet, Nele Verhulst, Juan Tur-Cardona, Davíd Güereña, Andrea Gardeazabal, Bram Govaerts, and Stijn Speelman. 2021. “Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico.” Agronomy. https://doi.org/10.3390/agronomy11020194.
@article{molina-maturano-2021-understanding-smallholder-farmers-intention-adopt,
title = {Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico},
author = {Janet Molina-Maturano and Nele Verhulst and Juan Tur-Cardona and Davíd Güereña and Andrea Gardeazabal and Bram Govaerts and Stijn Speelman},
journal = {Agronomy},
year = {2021},
doi = {10.3390/agronomy11020194},
url = {https://doi.org/10.3390/agronomy11020194}
}
TY - JOUR TI - Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico AU - Janet Molina-Maturano AU - Nele Verhulst AU - Juan Tur-Cardona AU - Davíd Güereña AU - Andrea Gardeazabal AU - Bram Govaerts AU - Stijn Speelman JO - Agronomy PY - 2021 DO - 10.3390/agronomy11020194 UR - https://doi.org/10.3390/agronomy11020194 ER -
Details
- DOI
- 10.3390/agronomy11020194
- Countries
- Mexico
- Regions
- North America
- Categories
- agtech, innovation-networks
- Added
- 2026-04-28