Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health

Stephen F Moseley · 2004 · Journal of Health Communication

Summary. Rogers' Diffusion of Innovations theory has evolved from linear communication models to interactive frameworks where participants jointly create understanding of new ideas and practices. The theory has proven valuable across applied fields including international development, family planning, nutrition education, and substance abuse prevention, demonstrating its utility for understanding how innovations spread through populations.

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Moseley, S. F.. (2004). Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health. Journal of Health Communication. https://doi.org/10.1080/10810730490271601

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  journal = {Journal of Health Communication},
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  doi     = {10.1080/10810730490271601},
  url     = {https://doi.org/10.1080/10810730490271601}
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Details

DOI: 10.1080/10810730490271601
Countries: United States
Regions: North America
Categories: innovation-theory, general-innovation
Added: 2026-04-28