Social Media: A Tool for Open Innovation

Matthew Mount, Marian García Martínez · 2014 · California Management Review

Summary. Companies increasingly use social media for open innovation but lack clear strategies for implementation. This study examines how firms organize and deploy social media across the full innovation cycle—from generating ideas through research and development to bringing products to market. The authors identify specific organizational and technological changes managers need to adopt to capture innovation benefits from social media engagement.

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Mount, M., & Martínez, M. G.. (2014). Social Media: A Tool for Open Innovation. California Management Review. https://doi.org/10.1525/cmr.2014.56.4.124

@article{mount-2014-social-media-tool-open-innovation,
  title   = {Social Media: A Tool for Open Innovation},
  author  = {Matthew Mount and Marian García Martínez},
  journal = {California Management Review},
  year    = {2014},
  doi     = {10.1525/cmr.2014.56.4.124},
  url     = {https://doi.org/10.1525/cmr.2014.56.4.124}
}

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TI  - Social Media: A Tool for Open Innovation
AU  - Matthew Mount
AU  - Marian García Martínez
JO  - California Management Review
PY  - 2014
DO  - 10.1525/cmr.2014.56.4.124
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Details

DOI: 10.1525/cmr.2014.56.4.124
Countries: United Kingdom
Regions: Europe
Categories: innovation-theory, innovation-networks, general-innovation
Added: 2026-04-28