The Roles of Some Antecedents of Broadband User Behavioural Intention among Students in the Rural Areas through PLS-SEM

Ishola Dada Muraina, Wan Rozaini Bt Sheik Osman, Azizah Ahmad · 2015 · American Journal of Applied Sciences

Summary. This study examined what drives rural students to use broadband internet in northern Malaysia. Researchers surveyed 1,730 secondary school students across 40 villages using the UTAUT behavioral model. Performance expectancy, effort expectancy, and compatibility strongly influenced students' intention to adopt broadband, while social influence had a moderate effect. These factors together predict whether rural users will embrace broadband services.

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@article{muraina-2015-roles-some-antecedents-broadband-user,
  title   = {The Roles of Some Antecedents of Broadband User Behavioural Intention among Students in the Rural Areas through PLS-SEM},
  author  = {Ishola Dada Muraina and Wan Rozaini Bt Sheik Osman and Azizah Ahmad},
  journal = {American Journal of Applied Sciences},
  year    = {2015},
  doi     = {10.3844/ajassp.2015.820.829},
  url     = {https://doi.org/10.3844/ajassp.2015.820.829}
}

TY  - JOUR
TI  - The Roles of Some Antecedents of Broadband User Behavioural Intention among Students in the Rural Areas through PLS-SEM
AU  - Ishola Dada Muraina
AU  - Wan Rozaini Bt Sheik Osman
AU  - Azizah Ahmad
JO  - American Journal of Applied Sciences
PY  - 2015
DO  - 10.3844/ajassp.2015.820.829
UR  - https://doi.org/10.3844/ajassp.2015.820.829
ER  - 

Details

DOI

10.3844/ajassp.2015.820.829

Countries

Malaysia

Regions

Asia

Categories

broadband-and-digital

Added

2026-04-28