Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves

Om Narasimhan, Surendra Rajiv, Shantanu Dutta · 2006 · Marketing Science

Summary. Firms in high-technology markets must constantly renew their technological knowledge to stay competitive. This paper identifies absorptive capacity—the ability to acquire and use external technological know-how—as a critical dynamic capability. The authors find that marketing, R&D, and operations capabilities significantly strengthen absorptive capacity, which in turn boosts profitability. The faster the pace of technological change, the greater the profit advantage from strong absorptive capacity.

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Narasimhan, O., Rajiv, S., & Dutta, S.. (2006). Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves. Marketing Science. https://doi.org/10.1287/mksc.1060.0219

@article{narasimhan-2006-absorptive-capacity-high-technology-markets,
  title   = {Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves},
  author  = {Om Narasimhan and Surendra Rajiv and Shantanu Dutta},
  journal = {Marketing Science},
  year    = {2006},
  doi     = {10.1287/mksc.1060.0219},
  url     = {https://doi.org/10.1287/mksc.1060.0219}
}

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TI  - Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves
AU  - Om Narasimhan
AU  - Surendra Rajiv
AU  - Shantanu Dutta
JO  - Marketing Science
PY  - 2006
DO  - 10.1287/mksc.1060.0219
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Details

DOI: 10.1287/mksc.1060.0219
Countries: United States
Regions: North America
Categories: innovation-theory, general-innovation
Added: 2026-04-28