Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship

Madhukara Nayak, Pushparaj M. Nayak · 2025 · Cogent Business & Management

Summary. This study identifies factors driving rural women in India toward sustainable entrepreneurship. Using surveys of 1,250 rural women and structural equation modeling, the research finds that perceived capability, social perception, and individual competencies all directly increase women's entrepreneurial intentions. Perceived opportunities mediate these relationships. Together, these factors explain about half the variation in women's sustainable entrepreneurial intentions.

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@article{nayak-2025-empowering-women-rural-india-characteristics,
  title   = {Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship},
  author  = {Madhukara Nayak and Pushparaj M. Nayak},
  journal = {Cogent Business & Management},
  year    = {2025},
  doi     = {10.1080/23311975.2025.2461234},
  url     = {https://doi.org/10.1080/23311975.2025.2461234}
}

TY  - JOUR
TI  - Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship
AU  - Madhukara Nayak
AU  - Pushparaj M. Nayak
JO  - Cogent Business & Management
PY  - 2025
DO  - 10.1080/23311975.2025.2461234
UR  - https://doi.org/10.1080/23311975.2025.2461234
ER  - 

Details

DOI

10.1080/23311975.2025.2461234

Countries

India

Regions

Asia

Categories

entrepreneurship, regional-innovation-systems

Added

2026-04-28