Strategic orientations and cooperation of external agents in the innovation process of rural enterprises

José Francisco dos Reis Neto, Pablo Antonio Muñoz Gallego, Celso Correia de Souza, Denise Renata Pedrinho, Sílvio Fávero, Alex Sandro Richter von Mühlen · 2016 · Ciência Rural

Summary. Market orientation drives incremental innovation in rural enterprises, while entrepreneurial orientation supports both incremental and radical innovation. Specific external partners like suppliers and consultants help with incremental improvements, whereas universities and public research organizations primarily support radical innovation. The study of 208 rural firms reveals that strategic orientations and external collaboration patterns differ from urban business models due to rural market structures and product characteristics.

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@article{neto-2016-strategic-orientations-cooperation-external-agents,
  title   = {Strategic orientations and cooperation of external agents in the innovation process of rural enterprises},
  author  = {José Francisco dos Reis Neto and Pablo Antonio Muñoz Gallego and Celso Correia de Souza and Denise Renata Pedrinho and Sílvio Fávero and Alex Sandro Richter von Mühlen},
  journal = {Ciência Rural},
  year    = {2016},
  doi     = {10.1590/0103-8478cr20160094},
  url     = {https://doi.org/10.1590/0103-8478cr20160094}
}

TY  - JOUR
TI  - Strategic orientations and cooperation of external agents in the innovation process of rural enterprises
AU  - José Francisco dos Reis Neto
AU  - Pablo Antonio Muñoz Gallego
AU  - Celso Correia de Souza
AU  - Denise Renata Pedrinho
AU  - Sílvio Fávero
AU  - Alex Sandro Richter von Mühlen
JO  - Ciência Rural
PY  - 2016
DO  - 10.1590/0103-8478cr20160094
UR  - https://doi.org/10.1590/0103-8478cr20160094
ER  - 

Details

DOI

10.1590/0103-8478cr20160094

Countries

Brazil

Regions

South America

Categories

entrepreneurship, innovation-networks, regional-innovation-systems

Added

2026-04-28