Analyzing the Influence of Diffusion of Innovation Attributes on Lecturers’ Attitude Towards Information and Communication Technologies

Tšoenyo Julia Ntemana, Wole Michael Olatokun · 2012 · Human Technology

Summary. This study examined how five innovation attributes—relative advantage, complexity, compatibility, trialability, and observability—influence lecturers' attitudes toward using information and communication technologies. Surveying 213 lecturers at the National University of Lesotho, researchers found that relative advantage, complexity, and observability positively shaped ICT adoption attitudes, with observability having the strongest effect. The findings suggest universities should provide training and deploy user-friendly technologies to increase ICT use.

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@article{ntemana-2012-analyzing-influence-diffusion-innovation-attributes,
  title   = {Analyzing the Influence of Diffusion of Innovation Attributes on Lecturers’ Attitude Towards Information and Communication Technologies},
  author  = {Tšoenyo Julia Ntemana and Wole Michael Olatokun},
  journal = {Human Technology},
  year    = {2012},
  doi     = {10.17011/ht/urn.201211203034},
  url     = {https://doi.org/10.17011/ht/urn.201211203034}
}

TY  - JOUR
TI  - Analyzing the Influence of Diffusion of Innovation Attributes on Lecturers’ Attitude Towards Information and Communication Technologies
AU  - Tšoenyo Julia Ntemana
AU  - Wole Michael Olatokun
JO  - Human Technology
PY  - 2012
DO  - 10.17011/ht/urn.201211203034
UR  - https://doi.org/10.17011/ht/urn.201211203034
ER  - 

Details

DOI

10.17011/ht/urn.201211203034

Countries

Lesotho

Categories

innovation-theory, education, general-innovation

Added

2026-04-28