Rural E-commerce Development Based on Legitimacy and Local Wisdom: An Integrative Review of Platform Innovation, Credit Risk Analysis, and Digital Empowerment Strategies in Indonesia
Summary. Rural e-commerce in Indonesia grows when platforms combine technological innovation with local wisdom and values. The paper integrates research on platform legitimacy, game-theory-based credit risk analysis, and rural development strategies. It finds that synergies between trust-building, risk management, and local cultural adaptation drive consumer confidence and platform growth. Success requires technology responsive to local conditions and proactive risk management.
Cite this article
Nuzry, K. A. P., Atnang, M., & Mustamin, S. B.. (2025). Rural E-commerce Development Based on Legitimacy and Local Wisdom: An Integrative Review of Platform Innovation, Credit Risk Analysis, and Digital Empowerment Strategies in Indonesia. International Journal of Science Technology and health. https://doi.org/10.63441/ijsth.v3i1.19
Nuzry, Kartini Aprilia Pratiwi, et al. “Rural E-commerce Development Based on Legitimacy and Local Wisdom: An Integrative Review of Platform Innovation, Credit Risk Analysis, and Digital Empowerment Strategies in Indonesia.” International Journal of Science Technology and health, 2025. https://doi.org/10.63441/ijsth.v3i1.19.
Nuzry, Kartini Aprilia Pratiwi, Muhammad Atnang, and Syaiful Bachri Mustamin. 2025. “Rural E-commerce Development Based on Legitimacy and Local Wisdom: An Integrative Review of Platform Innovation, Credit Risk Analysis, and Digital Empowerment Strategies in Indonesia.” International Journal of Science Technology and health. https://doi.org/10.63441/ijsth.v3i1.19.
@article{nuzry-2025-rural-e-commerce-development-based,
title = {Rural E-commerce Development Based on Legitimacy and Local Wisdom: An Integrative Review of Platform Innovation, Credit Risk Analysis, and Digital Empowerment Strategies in Indonesia},
author = {Kartini Aprilia Pratiwi Nuzry and Muhammad Atnang and Syaiful Bachri Mustamin},
journal = {International Journal of Science Technology and health},
year = {2025},
doi = {10.63441/ijsth.v3i1.19},
url = {https://doi.org/10.63441/ijsth.v3i1.19}
}
TY - JOUR TI - Rural E-commerce Development Based on Legitimacy and Local Wisdom: An Integrative Review of Platform Innovation, Credit Risk Analysis, and Digital Empowerment Strategies in Indonesia AU - Kartini Aprilia Pratiwi Nuzry AU - Muhammad Atnang AU - Syaiful Bachri Mustamin JO - International Journal of Science Technology and health PY - 2025 DO - 10.63441/ijsth.v3i1.19 UR - https://doi.org/10.63441/ijsth.v3i1.19 ER -
Details
- DOI
- 10.63441/ijsth.v3i1.19
- Countries
- Indonesia
- Regions
- Asia
- Categories
- broadband-and-digital, entrepreneurship, regional-innovation-systems
- Added
- 2026-04-28