← All articles

Photo · Gordon More

The Diffusion of Management Innovations: The Possibilities and Limitations of Memetics

Joseph O’Mahoney · 2007 · Journal of Management Studies

Summary. This paper applies memetics theory to explain how management innovations spread through organizations as evolutionary processes. Using case studies of Business Process Reengineering (BPR) implementation, the author shows that innovations replicate, mutate, and get selected in ways that function like evolutionary algorithms. The analysis reveals how innovations drive their own replication and why high failure rates in BPR can paradoxically increase the innovation's chances of spreading.

Read the original

Cite this article

O’Mahoney, J.. (2007). The Diffusion of Management Innovations: The Possibilities and Limitations of Memetics. Journal of Management Studies. https://doi.org/10.1111/j.1467-6486.2007.00734.x

Details

DOI
10.1111/j.1467-6486.2007.00734.x
Countries
United Kingdom
Regions
Europe
Categories
innovation-theory, innovation-networks, general-innovation
Added
2026-04-28