Communication channels, innovation tasks and NPD project outcomes in innovation‐driven horizontal networks

Adegoke Oke, Moronke Idiagbon‐Oke · 2010 · Journal of Operations Management

Summary. This study examines how communication channels affect new product development in inter-organizational networks. Analyzing 93 innovation-driven horizontal networks with 372 respondents, the researchers found that tasks requiring less analysis use richer communication channels, which in turn strengthen network ties and reduce development time. Communication channel richness partially mediates the relationship between task complexity and project outcomes.

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Oke, A., & Idiagbon‐Oke, M.. (2010). Communication channels, innovation tasks and NPD project outcomes in innovation‐driven horizontal networks. Journal of Operations Management. https://doi.org/10.1016/j.jom.2010.01.004

@article{oke-2010-communication-channels-innovation-tasks-npd,
  title   = {Communication channels, innovation tasks and NPD project outcomes in innovation‐driven horizontal networks},
  author  = {Adegoke Oke and Moronke Idiagbon‐Oke},
  journal = {Journal of Operations Management},
  year    = {2010},
  doi     = {10.1016/j.jom.2010.01.004},
  url     = {https://doi.org/10.1016/j.jom.2010.01.004}
}

TY  - JOUR
TI  - Communication channels, innovation tasks and NPD project outcomes in innovation‐driven horizontal networks
AU  - Adegoke Oke
AU  - Moronke Idiagbon‐Oke
JO  - Journal of Operations Management
PY  - 2010
DO  - 10.1016/j.jom.2010.01.004
UR  - https://doi.org/10.1016/j.jom.2010.01.004
ER  -

Details

DOI: 10.1016/j.jom.2010.01.004
Countries: United States
Regions: North America
Categories: innovation-networks, innovation-theory, general-innovation
Added: 2026-04-28