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Diffusion of innovations

Brian Oldenburg, Karen Glanz · 2008

Summary. This fourth edition of a foundational health behavior textbook provides comprehensive analysis of health behavior theories relevant to health education and practice. The work synthesizes theory, research, and practical applications to guide health professionals in understanding and influencing health behaviors across populations.

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Oldenburg, B., & Glanz, K.. (2008). Diffusion of innovations. https://research.monash.edu/en/publications/diffusion-of-innovations

Details

Countries
Australia, United States
Regions
Oceania, North America
Categories
innovation-theory, general-innovation
Added
2026-04-28