Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products

Erik L. Olson · 2013 · Journal of Product Innovation Management

Summary. Green products often fail to replace conventional alternatives at scale despite promotion for climate and sustainability benefits. This paper introduces the green innovation value chain framework to assess financial viability across manufacturers, distributors, consumers, environment, and government. Analysis of hybrid vehicles reveals they remain financially unattractive compared to conventional cars across the entire value chain.

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Olson, E. L.. (2013). Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products. Journal of Product Innovation Management. https://doi.org/10.1111/jpim.12022

@article{olson-2013-perspective-green-innovation-value-chain,
  title   = {Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products},
  author  = {Erik L. Olson},
  journal = {Journal of Product Innovation Management},
  year    = {2013},
  doi     = {10.1111/jpim.12022},
  url     = {https://doi.org/10.1111/jpim.12022}
}

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TI  - Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products
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Details

DOI: 10.1111/jpim.12022
Categories: climate-and-environment, innovation-theory, general-innovation
Added: 2026-04-28