How Social Media Can Foster Social Innovation in Disadvantaged Rural Communities

Kenichiro Onitsuka · 2019 · Sustainability

Summary. Social media, particularly Facebook, has limited adoption in disadvantaged rural Japanese communities despite its potential to foster social innovation through remote networking. Most communities that adopted Facebook failed to expand their social networks. External supporters and migrants proved essential for successful networking outcomes. The findings suggest that policy interventions must address barriers to social media adoption and network expansion in peripheral rural areas.

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@article{onitsuka-2019-how-social-media-can-foster,
  title   = {How Social Media Can Foster Social Innovation in Disadvantaged Rural Communities},
  author  = {Kenichiro Onitsuka},
  journal = {Sustainability},
  year    = {2019},
  doi     = {10.3390/su11092697},
  url     = {https://doi.org/10.3390/su11092697}
}

TY  - JOUR
TI  - How Social Media Can Foster Social Innovation in Disadvantaged Rural Communities
AU  - Kenichiro Onitsuka
JO  - Sustainability
PY  - 2019
DO  - 10.3390/su11092697
UR  - https://doi.org/10.3390/su11092697
ER  - 

Details

DOI

10.3390/su11092697

Countries

Japan

Regions

Asia

Categories

broadband-and-digital, regional-innovation-systems, policy

Added

2026-04-28