Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity
Summary. Social media use in open innovation strengthens companies' ability to absorb external knowledge. Case studies of two large high-tech firms show that social media enables transparent, multi-directional interactions that build four key capabilities: connectedness, socialization tactics, cross-functionality, and receptivity. Social media acts as a boundary-spanning tool that helps companies access and integrate external ideas more effectively.
Cite this article
Ooms, W., Bell, J., & Kok, R.. (2014). Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity. Creativity and Innovation Management. https://doi.org/10.1111/caim.12105
Ooms, Ward, et al. “Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity.” Creativity and Innovation Management, 2014. https://doi.org/10.1111/caim.12105.
Ooms, Ward, John Bell, and R.A.W. Kok. 2014. “Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity.” Creativity and Innovation Management. https://doi.org/10.1111/caim.12105.
@article{ooms-2014-use-social-media-inbound-open,
title = {Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity},
author = {Ward Ooms and John Bell and R.A.W. Kok},
journal = {Creativity and Innovation Management},
year = {2014},
doi = {10.1111/caim.12105},
url = {https://doi.org/10.1111/caim.12105}
}
TY - JOUR TI - Use of Social Media in Inbound Open Innovation: Building Capabilities for Absorptive Capacity AU - Ward Ooms AU - John Bell AU - R.A.W. Kok JO - Creativity and Innovation Management PY - 2014 DO - 10.1111/caim.12105 UR - https://doi.org/10.1111/caim.12105 ER -
Details
- DOI
- 10.1111/caim.12105
- Countries
- United Kingdom, Netherlands
- Regions
- Europe
- Categories
- innovation-networks, innovation-theory, general-innovation
- Added
- 2026-04-28