Innovation in rural development: "neo-rural" farmers branding local quality of food and territory

B. Orria, Vincenzo Luise · 2017 · Archivio Istituzionale della Ricerca (Universita Degli Studi Di Milano)

Summary. Neo-rural farmers in Campania, Italy are innovating through collective branding that links local food quality with territorial identity. These farmers reshape production-consumption relationships by combining economic practices with environmental and cultural values. Their narrative-based brand represents an alternative agri-food movement that promotes local development, food quality, and resource stewardship in inner rural areas.

Read the original

@article{orria-2017-innovation-rural-development-neo-rural,
  title   = {Innovation in rural development: "neo-rural" farmers branding local quality of food and territory},
  author  = {B. Orria and Vincenzo Luise},
  journal = {Archivio Istituzionale della Ricerca (Universita Degli Studi Di Milano)},
  year    = {2017},
  url     = {http://hdl.handle.net/2434/598461}
}

TY  - JOUR
TI  - Innovation in rural development: "neo-rural" farmers branding local quality of food and territory
AU  - B. Orria
AU  - Vincenzo Luise
JO  - Archivio Istituzionale della Ricerca (Universita Degli Studi Di Milano)
PY  - 2017
UR  - http://hdl.handle.net/2434/598461
ER  - 

Details

Countries

Italy

Regions

Europe

Categories

food-systems, entrepreneurship, regional-innovation-systems

Added

2026-04-28