Management of Innovation of the Economic Potential of the Rural Enterprises

Petra Pártlová, Jarmila Straková, Jan Váchal, František Pollák, Ján Dobrovič · 2020 · Marketing and Management of Innovations

Summary. Rural enterprises face innovation challenges that threaten their stability and viability. This paper develops a clustering methodology to identify the economic potential of rural settlements across four dimensions: economic, social, infrastructure, and environmental. Using data from Czech municipalities, the authors create models to classify areas by their innovation capacity and define business potential through regression analysis. The method enables practitioners to identify which rural locations have suitable conditions for innovation and economic development.

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@article{p-rtlov-2020-management-innovation-economic-potential-rural,
  title   = {Management of Innovation of the Economic Potential of the Rural Enterprises},
  author  = {Petra Pártlová and Jarmila Straková and Jan Váchal and František Pollák and Ján Dobrovič},
  journal = {Marketing and Management of Innovations},
  year    = {2020},
  doi     = {10.21272/mmi.2020.2-25},
  url     = {https://doi.org/10.21272/mmi.2020.2-25}
}

TY  - JOUR
TI  - Management of Innovation of the Economic Potential of the Rural Enterprises
AU  - Petra Pártlová
AU  - Jarmila Straková
AU  - Jan Váchal
AU  - František Pollák
AU  - Ján Dobrovič
JO  - Marketing and Management of Innovations
PY  - 2020
DO  - 10.21272/mmi.2020.2-25
UR  - https://doi.org/10.21272/mmi.2020.2-25
ER  - 

Details

DOI

10.21272/mmi.2020.2-25

Countries

Czech Republic

Regions

Europe

Categories

entrepreneurship, regional-innovation-systems, rural-data-and-definitions

Added

2026-04-28