ANTICIPATING DISRUPTIVE INNOVATION The key to avoiding the negative effects of disruptive technologies is to focus on what is happening with customer and operational needs.

Jay Paap, Ralph Katz · 2004 · Research-Technology Management

Summary. Leading firms across industries consistently fail to maintain market dominance when facing disruptive technological change, despite their past success. The paper argues this pattern is not inevitable. Organizations must simultaneously manage sustaining innovations that protect current business models and disruptive innovations that enable future competitiveness. Success requires building internally contradictory structures and cultures that foster both efficiency and experimentation, though this remains organizationally difficult.

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@article{paap-2004-anticipating-disruptive-innovation-key-avoiding,
  title   = {ANTICIPATING DISRUPTIVE INNOVATION The key to avoiding the negative effects of disruptive technologies is to focus on what is happening with customer and operational needs.},
  author  = {Jay Paap and Ralph Katz},
  journal = {Research-Technology Management},
  year    = {2004},
  url     = {http://jaypaap.com/articles/Paap-Katz-Disruptive%20Innovation-sep-04-p13-mod.pdf}
}

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TI  - ANTICIPATING DISRUPTIVE INNOVATION The key to avoiding the negative effects of disruptive technologies is to focus on what is happening with customer and operational needs.
AU  - Jay Paap
AU  - Ralph Katz
JO  - Research-Technology Management
PY  - 2004
UR  - http://jaypaap.com/articles/Paap-Katz-Disruptive%20Innovation-sep-04-p13-mod.pdf
ER  - 

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innovation-theory, general-innovation

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2026-04-28