Bridging the Digital Divide: Corporate-Rural Partnerships in MSMEs Transformation through Shopee Center

Muhamad Ihsan Pahlefi, Angga Gumilar, Yogi Sugiarto Maulana · 2024 · International Journal of Economics and Management Research

Summary. Shopee's Center program in an Indonesian village trained rural small businesses to sell online, providing digital literacy training, affordable internet access, and partnerships with local institutions. The initiative successfully helped traditional MSMEs adopt e-commerce and expand their markets. However, participation declined over time, and digital skills gaps and internet connectivity problems persisted. Sustainable rural digital transformation requires ongoing program adaptation and stronger multi-stakeholder collaboration.

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@article{pahlefi-2024-bridging-digital-divide-corporate-rural,
  title   = {Bridging the Digital Divide: Corporate-Rural Partnerships in MSMEs Transformation through Shopee Center},
  author  = {Muhamad Ihsan Pahlefi and Angga Gumilar and Yogi Sugiarto Maulana},
  journal = {International Journal of Economics and Management Research},
  year    = {2024},
  doi     = {10.55606/ijemr.v3i2.636},
  url     = {https://doi.org/10.55606/ijemr.v3i2.636}
}

TY  - JOUR
TI  - Bridging the Digital Divide: Corporate-Rural Partnerships in MSMEs Transformation through Shopee Center
AU  - Muhamad Ihsan Pahlefi
AU  - Angga Gumilar
AU  - Yogi Sugiarto Maulana
JO  - International Journal of Economics and Management Research
PY  - 2024
DO  - 10.55606/ijemr.v3i2.636
UR  - https://doi.org/10.55606/ijemr.v3i2.636
ER  - 

Details

DOI

10.55606/ijemr.v3i2.636

Countries

Indonesia

Regions

Asia

Categories

broadband-and-digital, entrepreneurship, regional-innovation-systems, general-innovation

Added

2026-06-01