← All articles

Photo · Gordon More

Online social networks as an enabler of innovation in organizations

Daniel Palacios‐Marqués, José M. Merigó, Pedro Soto‐Acosta · 2015 · Management Decision

Summary. Spanish hospitality firms using online social networks show significantly higher innovation capacity, which directly improves business performance. The study surveyed 193 four- and five-star hotels and found that social media platforms enhance knowledge management and business intelligence, enabling firms to develop innovation competences that drive competitive advantage in the tourism industry.

Read the original

Cite this article

Palacios‐Marqués, D., Merigó, J. M., & Soto‐Acosta, P.. (2015). Online social networks as an enabler of innovation in organizations. Management Decision. https://doi.org/10.1108/md-06-2014-0406

Details

DOI
10.1108/md-06-2014-0406
Countries
Spain
Regions
Europe
Categories
broadband-and-digital, innovation-networks, general-innovation
Added
2026-04-28