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The evolution of the digital service ecosystem and digital business model innovation in retail: The emergence of meta-ecosystems and the value of physical interactions

Maximilian Palmié, Lucas Miehé, Pejvak Oghazi, Vinit Parida, Joakim Wincent · 2022 · Technological Forecasting and Social Change

Summary. Traditional retailers transitioning to digital business models collaborate with specialized digital service providers, creating hybrid "meta-ecosystems" that combine retail and digital services. Rather than eliminating physical interactions, successful digital retailers use face-to-face relationships with service providers, suppliers, and customers as a key competitive differentiator. The study identifies two stages: initial digital implementation through partnerships, then differentiation through maintaining personal connections.

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Palmié, M., Miehé, L., Oghazi, P., Parida, V., & Wincent, J.. (2022). The evolution of the digital service ecosystem and digital business model innovation in retail: The emergence of meta-ecosystems and the value of physical interactions. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2022.121496

Details

DOI
10.1016/j.techfore.2022.121496
Countries
Switzerland, Denmark, Sweden, Finland
Regions
Europe
Categories
innovation-networks, broadband-and-digital, general-innovation
Added
2026-04-28