Social media in rural life: Design innovation for participatory cultural communication in China
Summary. Rural communities in Hunan Province, China use social media and e-commerce platforms to share cultural heritage and agricultural products. Researchers analyzed over 120 videos and images posted by villagers practicing traditional Huayao cross stitch. Design innovation—through cultural image-building, content guidance, and community facilitation—addresses gaps in how rural people communicate their culture digitally, enabling sustainable promotion of local traditions globally.
Cite this article
Pan, H., & Liu, M.. (2023). Social media in rural life: Design innovation for participatory cultural communication in China. AHFE international. https://doi.org/10.54941/ahfe1003435
Pan, Hezhu, and Mengfei Liu. “Social media in rural life: Design innovation for participatory cultural communication in China.” AHFE international, 2023. https://doi.org/10.54941/ahfe1003435.
Pan, Hezhu, and Mengfei Liu. 2023. “Social media in rural life: Design innovation for participatory cultural communication in China.” AHFE international. https://doi.org/10.54941/ahfe1003435.
@article{pan-2023-social-media-rural-life-design,
title = {Social media in rural life: Design innovation for participatory cultural communication in China},
author = {Hezhu Pan and Mengfei Liu},
journal = {AHFE international},
year = {2023},
doi = {10.54941/ahfe1003435},
url = {https://doi.org/10.54941/ahfe1003435}
}
TY - JOUR TI - Social media in rural life: Design innovation for participatory cultural communication in China AU - Hezhu Pan AU - Mengfei Liu JO - AHFE international PY - 2023 DO - 10.54941/ahfe1003435 UR - https://doi.org/10.54941/ahfe1003435 ER -
Details
- DOI
- 10.54941/ahfe1003435
- Countries
- China
- Regions
- Asia
- Categories
- broadband-and-digital, innovation-networks
- Added
- 2026-04-28