Motivational factors and challenges of women entrepreneurship: insights from rural Uttarakhand

Priyanka Panday, Preeti Sharma · 2022 · Организационная психология

Summary. Women entrepreneurs in rural Uttarakhand face significant obstacles including individual, family, societal, and location-based challenges that threaten business sustainability. The study identifies four key themes: family and personal barriers, social constraints, geographic disadvantages, and motivational factors that keep women engaged in entrepreneurship. Understanding these motivators helps explain why women persist despite substantial obstacles to building successful ventures.

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Panday, P., & Sharma, P.. (2022). Motivational factors and challenges of women entrepreneurship: insights from rural Uttarakhand. Организационная психология. https://doi.org/10.17323/2312-5942-2022-12-2-56-66

@article{panday-2022-motivational-factors-challenges-women-entrepreneurship,
  title   = {Motivational factors and challenges of women entrepreneurship: insights from rural Uttarakhand},
  author  = {Priyanka Panday and Preeti Sharma},
  journal = {Организационная психология},
  year    = {2022},
  doi     = {10.17323/2312-5942-2022-12-2-56-66},
  url     = {https://doi.org/10.17323/2312-5942-2022-12-2-56-66}
}

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TI  - Motivational factors and challenges of women entrepreneurship: insights from rural Uttarakhand
AU  - Priyanka Panday
AU  - Preeti Sharma
JO  - Организационная психология
PY  - 2022
DO  - 10.17323/2312-5942-2022-12-2-56-66
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Details

DOI: 10.17323/2312-5942-2022-12-2-56-66
Countries: India
Regions: Asia
Categories: entrepreneurship
Added: 2026-04-28