Understanding Adoption of Innovations and Behavior Change to Improve Agricultural Policy

David J. Pannell, David Zilberman · 2020 · Applied Economic Perspectives and Policy

Summary. Agricultural adoption research shows that farmers make adoption decisions as ongoing processes shaped by learning and diverse motivations, not just profit. The paper identifies gaps in predicting adoption and understanding how innovation characteristics influence farmer decisions. Policy opportunities include supporting women farmers in developing countries and applying marketing techniques to extension programs.

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Pannell, D. J., & Zilberman, D.. (2020). Understanding Adoption of Innovations and Behavior Change to Improve Agricultural Policy. Applied Economic Perspectives and Policy. https://doi.org/10.1002/aepp.13013

@article{pannell-2020-understanding-adoption-innovations-behavior-change,
  title   = {Understanding Adoption of Innovations and Behavior Change to Improve Agricultural Policy},
  author  = {David J. Pannell and David Zilberman},
  journal = {Applied Economic Perspectives and Policy},
  year    = {2020},
  doi     = {10.1002/aepp.13013},
  url     = {https://doi.org/10.1002/aepp.13013}
}

TY  - JOUR
TI  - Understanding Adoption of Innovations and Behavior Change to Improve Agricultural Policy
AU  - David J. Pannell
AU  - David Zilberman
JO  - Applied Economic Perspectives and Policy
PY  - 2020
DO  - 10.1002/aepp.13013
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Details

DOI: 10.1002/aepp.13013
Categories: agtech, policy, innovation-theory
Added: 2026-04-28